T-Hub to join hands with Microsoft to launch accelerator

T-Hub, India's biggest technology incubator, has held hands with Microsoft to dispatch its first accelerator program which will permit new businesses to scale to the following level. 

The 90-day accelerator program of T-Hub Microsoft Accelerator to be propelled from February one year from now will empower business visionaries to get to new income channels and enable them to make sense of inadequacies in their circulation channels and tweak them.

Jay Krishnan, CEO, T-Hub, told columnists on Saturday that business people from around the globe can apply for the program and 10 of them will be chosen. The program will be led in three clumps amid 2018. 

The association between T-Hub and Microsoft was declared on Saturday amid 'Road to GES' sorted out mutually by T-Hub and Ink Talks. Jay declared the tie-up within the sight of T-Hub COO Srinivas Kollipara, Anil Bansali, MD, R&D, Microsoft and Navin Asrani, Director, Products, Microsoft.  Afterward, Jay and Srinivas told columnists that Microsoft would make no investment in the accelerator however they could utilize their business channels to help pitch the items to pariahs. 

They said T Hub, which finished two years as of late, had been concentrating on beginning period new companies yet it now through accelerator it was taking a gander at development stage or new businesses that are starting to take off. T-Hub likewise runs its own particular restrictive nano accelerator program. 

B.V.R. Mohan Reddy, Founder and Chairman, Cyient, who is additionally one of the executive of T-Hub, said the office propelled by Telangana government in relationship with the International Institute of Information Technology (IIIT), Hyderabad, Indian School of Business (ISB) and NALSAR University of Law had brooded 300 new businesses. T-Hub presently has 160 new companies.

How to read deleted WhatsApp messages someone sent you

WhatsApp, a standout amongst the most generally utilized texting applications, took off "Delete for Everyone" highlight as of late. In any case, do deleted messages truly vanish from the telephone? Another report guarantees that WhatsApp messages that are deleted are in reality still on the gadget and can be effortlessly gotten to.

Spanish Android blog Android Jefe has asserted that deleted messages are available in the notification log of the gadget. It includes that the beneficiary can without much of a stretch access the deleted messages in any case whether it has been deleted from sender's end. "What we found is that the messages are put away in the notification enroll of the Android framework. Along these lines, it's simply an issue of entering that record to see the messages that the other individual deleted," the blog said.

Step by step instructions to peruse deleted WhatsApp messages somebody sent you

1. The blog explains that anyone can access deleted WhatsApp messages sent to them via a third-party app named Notification History which can be downloaded via Google Play.
2. After downloading the app, users will have to search the message in the Android notification log. Those users who are using third-party launchers like Nova Launcher it's even easier.
3. The notification log can be accessed without the need of an additional app. Long press the home screen, then tap on Widgets > Activities > Settings > Notification log. You can then access the system's notification log.
4. On stock Android, a Settings widget can give access to the notification log as well.

We have attempted both the Notification History outsider application and the Activities strategy portrayed above and found that the trap took a shot at an Android gadget. There are a couple of impediments, be that as it may, as just the messages that have created a notification on the gadget, and have been seen or collaborated with, can be recovered. For this situation, communication likewise alludes to swiping without end the first notification, regardless of whether in the notification bar or a floating message - in which case you've additionally presumably observed no less than a piece of the first message while swiping ceaselessly. The notification log just spares the messages on the gadget until the point when it's restarted. Once restarted, we saw that the log was cleared.

Also, the strategy has a limitation that exclusive the initial 100 characters of the deleted message will be visible. The feature is accessible just for users running Android 7.0 or more. Users can just recover content which implies any sort of media document can't be recuperated.

This isn't the first occasion when that reports of recovering deleted messages have surfaced. Jonathan Zdziarski, iOS master, a year ago has asserted that WhatsApp spared visit sign on the gadget in spite of it being archived or deleted. Obviously, on the off chance that you've swiped away or seen a message - which is what's required on account of Android Jefe's notification log abuse - the capacity to peruse it later after it's been deleted isn't generally a loophole.

One of the greatest utilize instances of the Delete for Everyone feature has been the point at which a user send a message to the wrong chat, or if the message sent contains a mistake. It is the most recent feature added to WhatsApp in a not insignificant rundown of features presented for the current year, and is greatest change to the chat application since blue ticks otherwise known as send receipts.

Google takes off AdWords promotion extensions, custom goal audiences and ad varieties for testing

Google made a couple of declarations for AdWords advertisers in the nick of time, before Black Friday commences the shopping season in the US one week from now. 

About a year back, Google began testing promotion extensions in content ads. That beta stretched out to the new AdWords interface this late spring. Presently, they are taking off universally in all bolstered AdWords dialects and monetary standards in the new AdWords interface (otherwise known as the new AdWords encounter). Promotion extensions let advertisers show particular offers in their content ads without creating new ads. They can incorporate a rate off, a promotion code and offer period.

Custom intent audiences:

On the Google Display Network, Google is taking off custom purpose audiences to empower advertisers to target "individuals who need to purchase the particular products you offer — in view of information from your campaigns, site and YouTube channel." 

Anthony Chavez, director of product administration for AdWords, clarified in a telephone talk with yesterday that there are two kinds of custom expectation audiences. In one variety, advertisers can make their own particular in view of subjects and URLs that individuals who are probably going to be occupied with their products read about and visit. The second variety is machine-learning based and robotized. Google will make an audience in light of the campaign and construe attributes of target purchasers. 

The auto-produced custom plan audience records will be surfaced to advertisers in the Audience Center as an auto-made audience. Google will indicate reach and execution gauges for each of these audiences.

Ad Variations:

Another approach to test ad varieties is additionally taking off in the new AdWords. Google says you would now be able to test this crosswise over a huge number of ads in a couple of snaps. Google will demonstrate the aftereffects of the test once they are factually huge. 

You'll discover an Ad Variations tab, alongside Campaign Drafts and Campaign Experiments, in the new UI. The example below shows a headline test using “Happy Holidays,” but advertisers can also use ad variations to test display paths and descriptions.

Google wants you to be excited about the new AdWords experience.

On the off chance that you aren't a fan yet of the new AdWords experience, you will discover it progressively difficult to oppose it as more new features are taken off solely in the new interface. As a motivation for giving it a harder attempt, Chavez called attention to that the new interface has bound together audience administration in one place, enhanced the ads review experience and expanded what's appeared in the Opportunities tab — including a MCC see that empowers chiefs to apply suggestions crosswise over records. 

"We are endeavoring to make it more assistive to enable directors to be more powerful and productive," said Chavez. One case is that the campaign development work process now requests the target in advance and afterward surfaces most pertinent features in set-up work process.

Facebook declares new tools to battle counterfeit news

In its most recent endeavor to check counterfeit news, social networking giant Facebook is trying an element called Trust Indicators with a little gathering of publishers. This tool will give users a chance to peruse data about the media association of that story. They can share data including their ethics policy, corrections policy, fact-checking policy, ownership structure, and masthead, said Facebook in a blog post. 

These markers will then be qualified to show for individuals as extra setting on the articles they find in News Feed. As of now, Facebook will begin with these underlying Trust Indicators in light of direct input from publishers and will hope to grow this set after some time. 

"We believe that helping people access this important contextual information can help them evaluate if articles are from a publisher they trust, and if the story itself is credible," Facebook product manager Andrew Anker said in a blog post.

Recently, Facebook took off Disaster Maps include in India in an offer to enable groups to recuperate and revamp quicker in the consequence of cataclysmic events. As a feature of the exertion, Facebook will make information from Disaster Maps accessible to the National Disaster Management Authority (NDMA) and the Sustainable Environment and Ecological Development Society (SEEDS), a non-benefit association taking a shot at disaster strength. 

Facebook will give numerous sorts of maps amid disaster reaction endeavors. Area Density Maps indicate where individuals are situated some time recently, amid and after a disaster.

Essential Metrics to Check the Effectiveness of an Employee Referral Program

We as of late measured the referral programs of more than 145 organizations for some truly cool discoveries. You may be amazed to learn, for instance, that organizations 4-6 years of age have more regrettable performing referral programs than the rest. 

When you take a gander at the information however, the following inquiry is this: "Well, how might I utilize this to ensure that my referral program works?"  

A decent referral program should give you a chance to slaughter three winged creatures with one stone. In a perfect world, your referrals should help your organization: 

• Hire better individuals; 
• Hire them all the more rapidly; and, 
• Hire them at a lower cost.

Be that as it may, there are many sorts of referral programs, and not every one of them will finish a similar thing. Some referral projects will show signs of improvement quality applicants at a comparative cost, while others may radically diminish cost or time to contract, while keeping quality steady. 

In addition, referral programs aren't one-measure fits-all, and what finishes one thing at one organization won't not work a similar route at yours. Finding the correct one for your organization will take some experimentation. So where precisely do you begin?

To begin with, you have to characterize your referral program objectives 

What are you wanting to escape your employee referral program? Do you think more about procuring better individuals, or employing them speedier, or at a lower cost? 

Once you've addressed that inquiry, you can choose how you need to gauge your advance. To make it less demanding for you, we've recorded some basic referral program objectives, and matched them with valuable measurements for measuring program adequacy. 

For instance:

Goal 1 – Increase employee engagement

Metric: Referrals per employee

What to ask: How many referrals is each employee sending in per month?

Goal 2 – Get better quality referrals

Metric: Interviews per referral

What to ask: How many employee referrals this month have made it to the interview stage?

Goal 3 – Reduce the cost of hiring

Metric: Referrals per job opening

What to ask: How people were referred for the open job on the sales team?

Goal 4 –  Reduce time to hire

Metric: Referrals per month

What to ask: How many total referrals were there this month?

Goal 5 – Hire better quality people

Metric: Hires per referral (net conversion)

What to ask: How many referrals invited to interview are ultimately hired (and how are they performing comparatively)?

SEMrush SEO Ranking Factors 2017

SEMrush, the prevalent SEO toolset organization, have discharged their 2017 investigation on Google ranking factors, which they trust matter most to rank well in Google. This is the second year this organization has discharged their information on this, after numerous different organizations have been doing comparative investigations in the course of recent years. 

SEMrush examined 600,000 keywords over all their datasets all inclusive and took a gander at the initial 100 list items for each one of those keywords. Their investigation saw these key discoveries, however remember, some of these factors Google has denied they use as a ranking sign totally, for example, site movement and site client conduct measurements, for example, bounce rates, time on site, and so on.

The SEMrush top factors are: 

• Coordinate website movement is pegged as the best Google ranking factor in this investigation. 
• Client conduct flags, for example, time on site, pages per session and bounce rate. 
• Backlink factors are critical for rankings. 
• In spite of the fact that the anchor text in backlinks are not as essential as a ranking factor. 
• Each backlink factor impacts each other, so "your positions are probably not going to change in the event that you help the qualities for one factor however overlook others," the investigation says. 
• Marked keywords will dependably return more important however less prominent websites on the main position 
• Domains with HTTPS have a tendency to be in the highest point of the pack. 
• The on-page SEO factors, for example, the presence of keywords in title, meta description and body of the text turned out to be altogether less persuasive than different factors the examination included.

Here is a breakdown of the 17 factors they gauged:

It is intriguing how they particularly follow signals that Google has more than once asserted not to rank signs, don't you think?

Hackers to rob the data from Google accounts: Here is how to be secured

A new contextual analysis by Google and UC Berkeley has uncovered how hijackers take control of email and different records of clients. From March 2016 to March 2017, they investigated a few underground markets to perceive how criminals take passwords and other touchy information. The organization additionally features that with the assistance of the discoveries they could secure 67 million Google accounts before they were abused.

The examination followed different underground markets that exchanged outsider password ruptures, and also 25,000 blackhat instruments utilized for phishing and keylogging. The sources associated with the exploration uncovered that 788,000 accreditations stolen by means of keyloggers, 12 million certifications stolen through phishing, and 3.3 billion qualifications uncovered by outsider breaks. 

The organization posted in its official blog, "On account of outsider information breaks, 12% of the uncovered records incorporated a Gmail address filling in as a username and a password; of those passwords, 7% were substantial due to reuse. With regards to phishing and keyloggers, assailants oftentimes target Google records to changing achievement: 12-25% of assaults yield a legitimate password."  

The company additionally features that separated from passwords, the programmers likewise attempt to access touchy information which can be utilized to check the personality of clients. The examination proposes that 82% of blackhat phishing apparatuses and 74% of keyloggers endeavored to gather a client's IP address and area, while another 18% of devices gathered telephone numbers and gadget make and model. 

Out of the considerable number of assaults, the exploration features that phishing postures most prominent danger. Keeping in mind the end goal to secure the records, clients simply need to take after some straightforward advances. You can visit the Security Checkup to ensure you have recuperation data related with your record, similar to a telephone number. You can likewise enable Chrome to naturally create passwords for your records and spare them by means of Smart Lock.

Hello Recruiters: This is What Makes Top Talent Want to Stay — and Want to Go

Here's something that pretty much everybody in ability securing truly needs to know: What is it that makes some great individuals leave a vocation, and thusly, what makes others that you consider top ability need to stick around? 

Maintenance is at the core of ability procurement, on the grounds that the better occupation your association does holding representatives, the less vitality you need to put into finding new ones. 

This is at the core of Ceridian's new 2017 Pulse of Talent Report, on the grounds that the subject of the exploration is the Key Factors for Retaining Top Talent, "a profound plunge into why high-performing representatives leave, or stay in their employments." 

Truth be told, the write about the overview gets to the key inquiry rapidly, and its this: Why does ability stop? 

Top 5 reasons employees are looking to leave

Here are the best 5 reasons work seekers are hoping to leave their ebb and flow business, as per the Ceridian inquire about: 

1)Non-focused pay; 

2)Long drive; 

3)Uninteresting work; 

4)No open doors for development; 

5)Poor administrator connections.

As the analysis points out:

Pay was a best help for respondents to leave their employments. Truth be told, a little more than one of every four (27 percent) respondents crosswise over North America recorded it as an explanation behind stopping a past position, while 17 percent recorded it as the essential purpose behind their takeoff."

And, the analysis goes on to add this:

While pay may be a staying point for representatives, once the choice is made to leave an occupation, individuals tend to check out what's imperative to them, and keeping in mind that money related dependability is huge in the basic leadership process, work-life adjust (which incorporates to what extent individuals are stuck in activity) and vocation development tend to take more noteworthy need."

Nearly 40% of high performers are “actively job hunting”

Truly, compensation is the enormous issue that fills representatives — especially high performing workers — to search for another activity, yet once they begin looking, other imperative individual elements go into their basic leadership process. 

"While pay makes a pattern for bliss at work, it isn't all that matters," said Lisa Sterling, Chief People Officer at Ceridian, in an official statement about the study. "Associations hoping to hold their best representatives need to put resources into a culture that will keep them upbeat. Work-life adjust, open door for headway, and a positive workplace all assume a part."

Coincidentally, the 2017 Pulse of Talent Report additionally found that with regards to high-performing workers — characterized as "individuals who had gotten a 'phenomenal' on their last execution survey and had been advanced no less than three times all through their vocations" — about four out of 10 (38 percent) are effectively work chasing. 

Also, the reasons top ability are hoping to leave are practically the same as different representatives in the working environment. A superior compensation is as yet the principle reason they leave (24 percent), while great associations with partners and intriguing work are essential reasons individuals stick around (49 percent and 47 percent, separately). 

As should be obvious, there's a ton to this examination that merits delving into, and it's difficult to get into every last bit of it here, yet there's another piece of the investigation that impacts me since it is precious to me. 

It's this — how an association's way of life can truly hold their best ability.

Culture WILL retain top talent:

The 2017 Pulse of Talent Report's outcomes demonstrate that a connecting with work culture – measured by positive associations with supervisors and partners, and in addition intriguing work – will persuade representatives to stay put in their employments. Furthermore: 

• About portion of every single superior worker (49 percent) recorded collaborators as motivation to remain at their present manager – marginally more essential than compensation (48 percent). 
• Different reasons included intriguing work (47 percent), great working conditions (46 percent) and employer stability (46 percent). 

"Associations hoping to draw in and hold tomorrow's best laborers need to get past engagement," said Ceridian's Lisa Sterling. "They should start contemplating their way of life comprehensively – what their qualities are, the way those qualities will empower positive connections, and enable representatives to develop and create in their vocations."

Here’s what drives a “culture of excellence”

The last rundown of the 2017 Pulse of Talent Report makes this very point: 

And keeping in mind that even your most noteworthy performing representatives may leave, with regards to worker maintenance, let's not forget about deterrent measures. Obviously, representatives who work in positive situations, with great associates, solid associations with directors and are dealt with decently – both as far as development open doors and wages – will probably stick around. 

Also, it is no fortuitous event that superior workers tend to work at organizations that have very much imparted esteems and business objectives. What everything descends to, Ceridian's Lisa Sterling says, is the point at which you put your kin first and deal with them, they put you first and give you that optional exertion that drives a culture of greatness."

Mixed reality, AI, quantum computing to shape future: Microsoft CEO Satya Nadella

Satya Nadella, the India-born CEO of global tech giant Microsoft, said mixed reality, artificial intelligence and quantum computing are three path- breaking technologies that will "shape" the world in coming years. Stating that the computing history has so far been about enhancing the man-machine interface, Nadella articulated that ultimate computing experience will be "mixed reality" that blends the real and the virtual world.

In a free-wheeling conversation with former cricketer Anil Kumble, Nadella spoke about matters close to his heart - his family, cricket and the potential that new-age technologies hold for organisations and the society at large.

Nadella is in Delhi, as part of a two-day visit to India to promote his book Hit Refresh. The 50-year old CEO was in Hyderabad yesterday visiting the company's campus. "The currency of our times will be the ability to collect data but, more importantly, to reason over it to create intelligence," he said referring to AI as one of the three technologies that will "shape the years and decades to come".

Nadella also cited examples of how the company's 'HoloLens' is being used across sectors like education. HoloLens is a holographic computer designed by the Redmond-based company that allows users to interact with digital content to get an immersive experience. Recounting his own experience, Kumble said that he had tried the HoloLens and "walked on Mars and it felt great". 'Teleportation' is no more just Star Trek, Nadella said to a packed hall.

"If you take Microsoft 43 years into our existence and I look at it every five years, we have had some new existential threat," he said. He added that while people wrote that some company would "kill" Microsoft, it hasn't happened because the US based company "must be doing something right to stay relevant, to continue to question the status quo". "But it's hard not easy," Nadella admitted.

Another defining technology, albeit with a longer term horizon, is quantum computing that will allow people to deal with harder challenges of computation, Nadella said.

Earlier in the day, Microsoft also showcased 'Ruuh' a chatbot that uses AI to engage with users. It has already been deployed on Skype and Facebook. Launched about nine months ago, 'Ruuh' has already had over 17 million conversations.

A Microsoft executive said, "Whether it is that you are just nervous about an exam or excited about a new job, Ruuh just like a friend is always there to chat with you". Ruuh was inspired by a similar chatbot by the company in China.

"We decided to bring this to India. It turns out that something that is good in one country and bringing it into another country which is conversational is very different and challenging...So we said let's build an Indian social bot and we named it Ruuh," Nadella said.

Source: www.gadgetsnow.com

Google Maps Finally Lets You Create, Share Lists of Places From Desktop

Google at the beginning of the year announced its all-new 'Lists' feature for Maps that gave users the ability to mark out places they want to recommend to family and friends. The feature was initially made available on mobile apps. After a good wait, the 'Lists' feature is finally arriving on desktop. 

"Lists have arrived on your desktop. Now when you find places on Google Maps, you can save them to lists that will sync across your devices," said Google in a blog post on its Local Guides Connect site. This will mean that Google Maps users can now create and save a list from their desktops or laptops. The new feature is rolling out over a few weeks. Google says, "If it isn't yet visible for you, it will be soon."

To create or share a list of places on Google Maps through desktop, users can find a place on Maps for desktop and then tap on Save. They can add it to one the existing lists or create a new one. Google is also adding sharing feature for users on Google Maps for desktop. "Now, when you go to 'Your places' on Google Maps for Android, iOS, or the Web, you'll see places that you saved to lists from any device. And just like on mobile, you can click the three dots to share your lists with family and friends," added Google.

The company also explains that users can save places that they find on Google Maps right now, though the 'Lists' aren't currently available on searches on desktop but only on mobile.Maps users can make a private list public by going to Your Places on Google Maps and clicking the three dots on the list which they want to make public. They can select Sharing options and choose Public to make a list public.

Source: gadgets.ndtv.com

Navy to use U.S. aircraft launch system in ship

It will have to choose between two mechanisms for the second indigenous aircraft carrier

The Navy is likely to go with an advanced catapult-based aircraft launch mechanism (CATOBAR) from the U.S. for its second indigenous aircraft carrier (IAC-II), which is on the drawing board. For some time, India has been exploring the possibility of installing the U.S. electromagnetic aircraft launch system (EMALS).

“IAC-II will have a CATOBAR launch. However, the kind of propulsion is yet to be decided,” a senior officer said.The U.S. has offered India its latest EMALS technology, developed by General Atomics Aeronautical Systems Inc., which has just been installed on the Gerald Ford carrier.

While the older generation of CATOBAR was powered by a steam catapult, EMALS uses an electric motor-driven catapult instead, which allows the launch of much heavier aircraft and also reduces the stress on the aircraft.

 However, the system is expensive, something that needs to be factored in.“EMALS will allow us to operate heavy surveillance aircraft in addition to heavy fighters,” another officer observed.

50 aircraft

The Navy envisages the IAC-II to be around 65,000 tonnes and capable of carrying over 50 aircraft. While the Navy is keen on nuclear propulsion, which would give it unlimited range and endurance, its development in time seems doubtful.

The two countries had set up a joint working group on Aircraft Carrier Technology Cooperation (JWGACTC) under the Defence Technology and Trade Initiative, which held several rounds of discussions.The group concluded its 4th meeting in New Delhi last Friday.

India’s first domestic carrier, Vikrant, weighing 40,000 tonnes, is in an advanced stage of construction in Kochi and is scheduled to be launched by 2018-end. It works on a Short Take-Off But Arrested Recovery (STOBAR) mechanism similar to that in the present carrier INS Vikramaditya, with an angular ski-jump.

Source: www.thehindu.com

November Google Algorithm Search Results Update?

We are seeing signs both within the search community and from the automated tracking tools of an update with Google's search results going on right now. The interesting thing is about 50% of the tools are reporting on the algorithm update and the other are not. Maybe Google is doing a 50/50 test on a new algorithm? Maybe it is mobile, but I don't think it is mobile specific.

Of course, Google is always doing updates but this one is bigger than the daily fluctuations. We covered the bigger Google updates here and it has been a long time since Google confirmed an update for us.

In any event, here are some comments from the Web master World forums:

Tech and traffic down from UK, India while USA is looking good

Overall traffic, including US, has been down all week. Halloween (Tuesday) was by far the worst, but Monday and Wednesday were also down.

I can confirm that our US traffic has been up yesterday and today

I'm coming up to half a Googleday yet my PVs are 10% of yesterday, it's more like a very dead Sunday!

Here are the tools that track this that show activity, the other 50% do not for some reason:

    

Mozcast:

      

SERP Metrics:

   

RankRanger:

      

Cognitive SEO:

    

 SEMRush:

Source: www.seroundtable.com

Microsoft CEO Satya Nadella to visit India next week

Satya Nadella, the India-born CEO of tech giant Microsoft, will be in India next week on a two- day visit to promote his book 'Hit Refresh'. Nadella, who will be in India on November 6-7, will visit Hyderabad and Delhi and engage with government officials, industry leaders, students and academia among other stakeholders, a Microsoft spokesperson told .

"The two-day trip is focused on the book. His (Nadella) engagements include meetings with customers and industry leaders across sectors, union government and employees," the spokesperson added. The company has also lined up a public event on the book with a diverse audience comprising students, academia, startups and community influencers.

Hyderabad-born Nadella, who took over as Microsoft CEO in February 2014, has chronicled his personal journey, the ongoing transformation at the Redmond-based company and the wave of technological changes in his book 'Hit Refresh' that was launched in September.The book carries a foreword by Microsoft co-founder Bill Gates. It will also be available in three Indian languages -- Hindi, Telugu, and Tamil -- later this month. All proceeds from the book will go to Microsoft Philanthropies.

Source: gadgetsnow.com

PhonePe Launches Calculator-like Smart POS Device, Works Without Internet

PhonePe has launched its smart POS (Point of Sale) device for merchant partners in India. Sporting the looks of a traditional calculator, the device is available for free to merchants - against a security deposit. It comes with an all-new technology that supports transactions over a Bluetooth connection instead of using active data connectivity. The new POS device by PhonePe requires a smartphone with the PhonePe app to process transactions, without requiring any third-party hardware or software. The merchant enters the transaction amount through the physical keys of the device and records the same by hitting the giant PhonePe button. Once the transaction is recorded, customers need to bring their phone close to the POS device to establish a wireless connection. This will push the transaction details to the PhonePe app that could be verified and paid using a preferred payment mode.

As the payments proceed through the native PhonePe interface, merchants can abort the transactions in the middle. Also, consumers will get an update whether the last transaction succeeded or failed on their mobile devices.The POS device works with AA batteries that are claimed to provide power for 8-12 months. Further, since the hardware uses Bluetooth connectivity, it can enable payments through all the mobile devices that can access the PhonePe app. "The use of Bluetooth as the underlying technology makes the protocol used for the transaction robust and widely compatible. The solution provides several layers of security to ensure merchant and customer transaction safety," said Rahul Chari, CTO of PhonePe, in a press statement.

PhonePe is set to pilot its POS device in Bengaluru followed by a country-wide rollout. The development can serve merchants of all sizes, starting from kirana stores to petrol pumps and food chain outlets among others. "The PhonePe POS will help accelerate the pace of digital inclusion for millions of local merchants and customers in India," said Sameer Nigam, CEO PhonePe. Founded in 2015 as an UPI-based payments system, PhonePe claims to have more than 50 million installs. Moreover, the digital payments arm of Flipkart that raised over Rs.254 crores from Singapore-based Flipkart Payments earlier this month is touted to leading the market of UPI apps with a share of 45 percent.

Source: gadgets.ndtv.com