Urgent requirement for Director – Digital Campaign Management |
Director
–Campaign management will lead the digital campaign management practice across
paid marketing channels. He/she will play a crucial role in creating strategies
to achieve campaign goals for company’s clients as well as help set strategy
for cross-channel optimization and attribution modeling. This role is also
responsible for strengthening the campaign management practice.
Responsibilities
I.Delivery/Campaign
results
- Oversee digital cross-channel campaigns across clients, with accountability for ensuring operational excellence and highest quality outputs with specific focus on paid channels
- Provide guidance to the delivery teams on relevant methodologies and applications to achieve client campaign goals
- Helps the team in providing in-depth analysis on a range of topics including budget management, campaign structure, channel attribution, advanced retargeting and modeling, etc.
- Establishes quality standards and ensures implementation of processes to deliver quality output for effective client servicing
- Be the senior-level point of escalation to resolve issues, prioritize projects, or develop time-sensitive, high-impact work
II. Excellence
- Leads the creation of frameworks to analyze campaign performance and opportunities including cross-channel optimization, attribution modeling, and advanced techniques to improve marketers’ ability to optimize scarce marketing budgets and or make the case for increase spend.
- Recommend and drive the implementation of new tools and processes to continuously improve campaign management capabilities
- Develop frameworks for delivering successful search, display, email and social media campaigns
III.People and Leadership
- Build and manage a team of geographically dispersed subject matter experts
- Identify and nurture talent and foster a culture of learning
IV. Sales Support
- Collaborate with client partners and business development and assist the team with identifying growth opportunities for iQuanti and its clients
- Develops relationships with 3rd party tools/platforms and works towards establishing iQuanti as a preferred partner
Qualifications:
- Bachelor’s/Master’s degree in Business, Marketing or Advertising from a reputed institution
- Knowledge / Experience:
- Expert knowledge in campaign structure, bid management, budget management, media mix, channel attribution etc.
- At least 12 years of experience with proven leadership skills in managing cross-channel (search, display, retargeting, email, social) digital campaigns of $20M or larger
- Has managed teams of 30 or more people in various geographic locations with a proven track record of executing successful campaigns
- Must have prior experience in leading cross-channel global digital campaigns with fortune 500 companies
- Has the ability to work with senior management and work within the political structure of his/her own organization as well as the clients
- Must have the ability to communicate effectively in writing, verbally, and through presentations
- Prior experience of establishing relationships and working with third party vendors, sales, marketing, and legal teams is an added advantage
Contact Person: Madhu Smita
Contact Email ID: madhusmita.m@madhees.com
Contact Number: 040-49181920
For more details please feel free to visit www.madhees.com
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